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Entrepreneurship and Innovation (ENTI)


New Media

Cluster Contact

Anne Hoag
Associate Professor
Donald P. Bellisario College of Communications
ENTI@psu.edu

About the New Media Cluster

Total number of credits in this cluster: 9

The New Media Cluster prepares students to capitalize on opportunities and innovate in communications, media, news, and entertainment. The internet and digital technologies have transformed the world of media and mobile communications. Today anyone can be a media entrepreneur. However, technological disruption that makes it easier to start a media enterprise has also introduced a host of editorial, globalization, business and ethical complexities.

Students who complete this cluster develop knowledge and skills in:

  • Innovation and disruption in media content creation and distribution
  • New ICE (information, communication and entertainment) technologies and how they work
  • Communications and media business model development; audiences, users and markets; financing and management
  • Media ethics, law and public policy

Preferred Sequence of Courses for the Cluster

9 credit New Media Cluster
Core Courses Credits Semester
MGMT/ENTR 215: Entrepreneurial Mindset 3 1-5
ENGR/ENTR 310: Entrepreneurial Leadership 3 3-6
COMM 271: Principles of Multimedia Journalism 3 3-6
Choose 6 credits from the list of COMM courses. 6 3-7
MGMT/ENTR 425: New Venture Creation 3 4-8

To meet the prerequisite requirement for MGMT/IST/ENGR 425, you must take one of the following:

  • ECON 102 Introductory Microeconomic Analysis and Policy
  • ECON 104 Introductory Macroeconomic Analysis and Policy
  • Both ECON 014 Principles of Economics and CAS 100 Effective Speech

New Media Course Options

Students first complete MGMT 215, Entrepreneurial Mindset then ENGR 310, Entrepreneurial Leadership concurrently or in sequence with COMM 271, Principles of Multimedia Journalism. They then choose two courses (6 credits) from a list of 300 and 400-level COMM courses listed below. Concurrent with advanced cluster courses, they enroll in MGMT/ENGR/IST 425, New Venture Creation.  No more than six credits may double-count in the minor and a Communications major.